Innovative and sustainable forest management lies at the heart of Logic Forest Solutions Ltd, a leading provider in New Zealand. Together with the Logic team, we initially developed a repositioning strategy. Following this, we conceptualised an appropriate corporate design that reflects the company’s core values and inspiring brand story.

Our concept of the photographic style was to capture authentic moments that showcase the company’s extensive range of services and the team’s work on-site. Combining images that highlight the beauty of the region, the professional services, and the people behind the scenes showcase the harmony between innovation and environmental stewardship that Logic represents.