Corporate Design
Packaging
La Parisienne is a traditional, family-owned and operated meat processing facility of French origin: a butchery and charcuterie. The company is based in Barranquilla, Colombia and for over 50 years, it has offered the highest standard of quality and French tradition. La Parisienne distributes its products online throughout the Caribbean region and within the country.
We created a rebranding, a visual identity and a packaging design that reflects the company’s values.
The logo reflects the modern and traditional French aspects, wile design elements such as quality seals and handwritten patterns emphasise care and quality. The clean white background and the use of the red colour for the logo and packaging elements not only draw attention but also enhance recognition as a meat product.
Especially in South America, high-quality, hygienic packaging plays an important role in preserving the freshness of the meat while upholding industry standards for hygiene and safety. We designed simple concepts for the labels and packaging with an overall consistent and holistic recognition, categorized into three ranges: generic, express, and artisanal.
