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New brand appearance for Otto International, a worldwide procurement and trading service provider in the field of textile, shoe, and home accessories. As part of the Otto Group, the company has not only opened up to customers outside the group, but has also gradually made sustainability in sourcing a central pillar of the company.
The focus of our work was the development of a clear and unobtrusive visual identity. The new wordmark is simple but straightforward. Lowercase letters and the connection of the two «t» allude to the origin from the Otto Group. White and anthracite dominate, with individual accents set by a new bright green tone.
The abbreviation «Oi», known to customers and suppliers for years, is also visually integrated into the appearance.
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NUX Gisborne
Susanne Effmann
kiaora@nux-design.com
+64 (0)21 154 5824
The Works Building (1st Floor)
The Esplanade, Inner Harbour
Gisborne 4010
New Zealand
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NUX Hamburg
Kristina Düllmann
moin@nux-design.com
+49 (0)173 236 96 62
c/o Verinion
Am Sandtorkai 1
20457 Hamburg
Germany
© NUX Design, 2024