Illustration
Corporate communication
The security of customer and company data is essential for H-OI, the global sourcing organization of the Otto Group. The Information Security department wished for an “emotional” icon set for use on the intranet. In addition, a small guideline provides information and training through analog means.
The focus of our work was the development of a clear and unobtrusive visual identity. The new wordmark is simple but straightforward. Lowercase letters and the connection of the two «t» allude to the origin from the Otto Group. White and anthracite dominate, with individual accents set by a new bright green tone.
The abbreviation «Oi», known to customers and suppliers for years, is also visually integrated into the appearance.
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NUX Gisborne
Susanne Effmann
kiaora@nux-design.com
+64 (0)21 154 5824
The Works Building (1st Floor)
The Esplanade, Inner Harbour
Gisborne 4010
New Zealand
NUX Hamburg
Kristina Düllmann
moin@nux-design.com
+49 (0)40 43 18 12 68
c/o Verinion
Am Sandtorkai 1
20457 Hamburg
Germany
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