Corporate Design
Digital Design
Corporate Guidelines
Icon Design
New brand appearance for Otto International, a worldwide procurement and trading service provider in the field of textile, shoe, and home accessories. As part of the Otto Group, the company has not only opened up to customers outside the group, but has also gradually made sustainability in sourcing a central pillar of the company.
Say it with a ChocoCube. Development of fun and expressive Icons for a limited Edition Choco Cube.
Redesign der Nusssorten. Anlass war die Einführung einer Nuss Klasse in der die bereits bekannten Nuss Sorten eingehen sollten. Die Herausforderung bestand also darin eine homogene Klasse zu etablieren und gleichzeitig einen höchstmöglichen Wiedererkennungswert zu bieten.
The focus of our work was the development of a clear and unobtrusive visual identity. The new wordmark is simple but straightforward. Lowercase letters and the connection of the two «t» allude to the origin from the Otto Group. White and anthracite dominate, with individual accents set by a new bright green tone.
The focus of our work was the development of a clear and unobtrusive visual identity. The new wordmark is simple but straightforward. Lowercase letters and the connection of the two «t» allude to the origin from the Otto Group. White and anthracite dominate, with individual accents set by a new bright green tone.
Experience the power of
authentic design.
NUX Gisborne
Susanne Effmann
kiaora@nux-design.com
+64 (0)21 154 5824
The Works Building (1st Floor)
The Esplanade, Inner Harbour
Gisborne 4010
New Zealand
NUX Hamburg
Kristina Düllmann
moin@nux-design.com
+49 (0)40 43 18 12 68
c/o Verinion
Am Sandtorkai 1
20457 Hamburg
Germany
Member of
© NUX Design, 2025 | Imprint | Data protection